2/27/13 12:00 PM
The Ohio Machine is welcoming new sponsors for its sophomore season including the latest addition Odor Gladiator, a Pennsylvania-based company that is passionate about lacrosse. Odor Gladiator sells deodorizers that help neutralize and eliminate the smells in sports equipment bags and allows its customers to personalize their own odor gladiators. The lacrosse ball-sized product is conveniently sized to fit into any sports bag and is used by lacrosse players and other athletes from high school to professional levels.
“Everyone has carried a stick or shot a puck in our family,” said Chief Gladiator Mike Morneault. “As parents, my wife and I spent a lot of time trying Febreeze and dryer sheets in our kids’ bags and nothing worked; it didn’t neutralize or crush the smells. We spent two years working with a company to design our product and give it a swag appeal.”
As a family-oriented company with a love for lacrosse, Morneault said partnering with the Machine made sense. Morneault said he met Machine players Greg Bice and Eric O’Brien and knew the Machine was the next step for Odor Gladiator. The company is excited to partner with a Major League Lacrosse team and help support its friends on the Machine, as well as grow its presence through word of mouth and social media.
“So much of our success comes from social media and word of mouth from athletes,” said Morneault. “It’s what we’re focused on with the Machine. Odor Gladiators are the prize for the Ohio Machine trivia contests at games and in return, the Machine is giving us a number of Facebook posts and tweeting about us. We’re going to be running contests and giving out free tickets to the games with our Facebook fans as well.”
Going into the upcoming season, Odor Gladiator is most excited about the family atmosphere with the Machine’s players. The odor-neutralizing products themselves can be customized to resemble the Machine’s team colors for players and fans and are sold at Midwest Lacrosse and the Resolute Athletic Complex in Easton. Morneault said he’s looking forward to coming out to Selby Stadium, watching some good lacrosse and celebrating another successful year with the team.
“We love being able to partner with companies that not only share our love for the game but also provide a product that can really benefit our players and fans,” said Machine President and GM John Algie. “Odor Gladiator is no exception and I expect our sports-playing fans will quickly come to appreciate what Odor Gladiator can do for them.”
“At the end of the day it’s about word of mouth of actual customers,” said Morneault in regard to having a presence and handing out his product at the Machine home games. “It counts more than anything in print or what I can say about the product. If it works for the pros, it will work for anyone. We’re psyched to partner with the Machine and think it’s going to be a great season.”
Additional 2013 Sponsor Spotlights: